sustainability

Professional excellence in line with your beliefs

What you can achieve

I support sustainability professionals and managers to be professionally successful and AND happy

Insufficient anchoring of sustainability in product development and production

The lack of equality of sustainability in the product development process and manufacturing represents a further challenge. Sustainability is often not treated as an equal issue, which leads to suboptimal results and hinders the achievement of corporate sustainability goals.

Conflicts between sustainability goals and economic priorities

Another challenge lies in the often contradictory alignment of sustainability goals and economic priorities. In many companies, economic goals are prioritized over sustainable goals, especially in times of crisis when short-term survival strategies overshadow the long-term sustainability agenda.

Resistance to a sustainable corporate culture

Despite numerous efforts, sustainability professionals encounter resistance to the introduction of a sustainable corporate culture. This resistance can be diverse, ranging from traditional ways of thinking to a lack of acceptance of change, which makes it difficult to implement sustainable practices.

Lack of resources and green washing

The sustainability team's persistent lack of resources represents a key challenge. Despite ambitious corporate goals in the area of sustainability, the necessary resources are not provided. This often leads to companies settling for superficial “green washing” instead of presenting substantial sustainability reports with clear goals and concrete measures.

I inspire sustainability professionals to successfully pursue their mission with passion and joy in what they do.

With 27 years of experience at Apple, I have personally experienced and overcome the difficulties mentioned. My holistic approach aims to help you rediscover and strengthen your original vision and professional purpose.

Together we will clear the fog and define clear, achievable goals that you can pursue with positive energy and motivation. A strategic battle plan is developed to find suitable allies within the company and advise you on its implementation. Successes are not only celebrated, but also reflected on in order to recognize their strengths and identify and overcome possible obstacles to success.

In a trusting space, I support you emotionally and promote your creativity and resilience so that you can find fulfillment in your work. Together we create awareness of your resources, strengthen them and develop strategies for dealing with stress so as not to neglect your “own sustainability”. With my coaching, you will not only achieve your goals with joy, but also lead a fulfilling professional life in the long term.

rudolf auer

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